Ferragamo

Jun 2025

Ferragamo channels the golden era of Italian cinema with its Pre-Fall 2025 Chapter 2 L'Avventura ad campaign, a project that masterfully bridges the gap between luxury fashion houses and the evocative atmosphere of a vintage coastal escape. Directed by Alice Rohrwacher, the campaign leans into a cinematic narrative that feels both nostalgic and distinctly modern, utilizing Cinecittà in Rome to construct a stylized, dreamlike environment. Creative direction from Maximilian Davis and Ferdinando Verdi anchors the vision, ensuring the imagery maintains a high-end editorial focus that celebrates craftsmanship through intricate detail shots of woven leather loafers and artisanal straw accessories. The visual language, captured with a keen eye for light and texture, relies heavily on natural light to highlight the rich, warm palette and tactile qualities of the collection. Stylist Lotta Volkova elevates the aesthetic with bold red garments and sophisticated silhouettes, while set designer Emita Frigato transforms the studio floor into an immersive, sun-drenched landscape. Through the presence of model Angelina Kendall, the work embraces a lifestyle sensibility that feels both intimate and expansive. By balancing macro product photography with wide-angle scenes of production, the campaign serves as a polished commercial statement, capturing the essence of Italian elegance while utilizing live-action techniques to breathe life into the meticulous construction of every featured accessory and piece of footwear.

Editorial, Commercial, Cinematic

Natural light

Luxury Fashion Houses, Fashion