Esquire China
Featured Esquire China projects
This week's top Esquire China projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Esquire China · Time Imprint
Time Imprint is an editorial still-life series produced for Esquire China, documenting a curated collection of luxury timepieces. The project captures each watch through highly composed, tactile arrangements that pair technical precision with thematic accessories, ranging from drafting tools and scientific equations to artisanal art supplies and sporting artifacts. Photographer Robert You employs a consistent soft light technique to maintain a clean, graphic visual language across the series. Each composition functions as a layered, vertical display, utilizing varied textures such as distressed books, raw burlap, and weathered cardstock to ground the watches in distinct creative contexts. By juxtaposing metallic watch cases with vintage ephemera and industrial hardware, the series leans into a nostalgic and tactile aesthetic that elevates the horological subjects within a stylized narrative format.
Project Esquire China · Local Heroes
For Esquire China, Local Heroes presents a compelling fusion of sport and high-fashion editorial. The campaign transcends traditional boundaries, repositioning athletic performance gear through a lens of curated complexity. Photographer Xiuyu Chang captures a series of dynamic portraits that juxtapose the grit of urban environments—from paved city crosswalks and rusted gates to structured parking garages—against the soft, rhythmic interplay of natural light. Fashion editor and stylist Wei Mao masterfully integrates disparate textures, pairing utilitarian soccer jerseys and performance footwear with unexpected elements like delicate lace, quilted construction, and structural drapery. This layering creates a sophisticated tension, where the athleticism of the models, including Guo Jike, Lekan Bakare, and Zhichuan Hu, is elevated by avant-garde silhouettes. The series leans into editorial minimalism while utilizing high-speed techniques and classic black and white portraiture to emphasize the physicality of movement. Whether through the crisp, dappled shadows of a park setting or the clean, focused geometry of a studio session, the project treats soccer balls and team kits as sculptural motifs. By grounding this stylized athleticism in both raw urban life and curated, formal compositions, the collective team creates a narrative that feels both documentary in its spirit and undeniably elevated, celebrating a modern, fashion-forward approach to contemporary sport culture.
Project Esquire China · The Parallel Theater
In The Parallel Theater for Esquire China, photographer Rambo Ding crafts a narrative that blurs the lines between static fashion editorial and kinetic performance art. Through a sophisticated fusion of lifestyle photography and conceptual studio work, the series explores the intersection of contemporary menswear and human connection. With the precise styling of fashion editor Zhi Yong, the project utilizes a vibrant palette of trench coats, knitwear, and technical outerwear to define a modern, polished aesthetic that channels both street-ready practicality and theatrical minimalism. The imagery, enriched by the grooming expertise of hair stylist Xiang Zi, features models Huanyuan Li, Lin HanQI, and Ma Kaidong moving through a series of constructed spaces, from urban street corners bathed in natural light to pristine environments shaped by cinematic studio strobe lighting. By integrating dynamic live-action techniques—such as mid-stride leaps and rhythmic group formations—the editorial captures the fluidity of style and the geometry of modern architecture. The result is a series that leans into a refined, high-fashion vocabulary, where floral props and canine companions inject a sense of approachable humanity into the otherwise stark, meticulously composed frames. Each composition serves as a calculated exercise in balance, color theory, and sartorial expression, positioning the subjects as performers on a stage designed to elevate the everyday into an artful, stylized display of modern masculinity.
Project Esquire China · Back To The 80s
Esquire China presents Back To The 80s, an editorial fashion project captured by photographer Zeb Daemen. The series leans into a tactile, retro-inspired aesthetic, utilizing soft directional lighting and monochrome palettes to emphasize the heavy wool and tweed textures of the wardrobe. Fashion editor and stylist Way Perry leads the visual direction, pairing patterned trench coats and marled knits with wide-leg trousers. Set designer Josh Stovell provides a muted, earthy backdrop, while hair stylist Bjorn Krischker and casting director Remi Felipe round out the production team. The imagery features models Woosang Kim and Kit Price, captured through an editorial lens with a focus on analogue film techniques and clean, gritty studio compositions.
Project Esquire China · Hot Boys Summer
Hot Boys Summer is an editorial fashion series produced for Esquire China. Photographed by Greg Lin Jiajie and styled by fashion editor Zhi Yong, the project leans into natural light to capture a series of atmospheric portraits. The imagery features East Asian talent set against outdoor landscapes, ranging from rocky stream environments to lush greenery. Through high-speed freeze techniques and tactile close-ups, the photography highlights wet textures and organic movement. The series maintains a clean aesthetic, utilizing a mix of vertical and horizontal compositions to frame varied luxury fashion ensembles.
Project Esquire China · Summer afternoon
Esquire China presents Summer afternoon, an editorial fashion series that explores a contemporary aesthetic through a sequence of portraits. The collection emphasizes clean lines and minimal studio setups, balancing structured tailoring with soft, organic details like scattered flower petals and sheer fabric treatments. Photographer Mia Song anchors the project, utilizing a blend of high-key lighting and natural light to define the textures of the apparel, ranging from leather and denim to delicate knitwear. The imagery leans into a minimalist editorial style, favoring an understated approach that brings focus to the interplay between the subjects and their surroundings.
Project Esquire China · Esquire China January 2025 Cover
For the January 2025 issue of Esquire China, photographer Yoon Chong and fashion editor Zhi Yong collaborate on a series of editorial portraits. The work leans into a bold streetwear aesthetic, featuring structured menswear-inspired silhouettes and layered textures ranging from crisp, striped button-downs to oversized faux-fur statement coats. Utilizing clean studio lighting and a restrained, desaturated color palette, the composition prioritizes a sharp, vertical focus. The images maintain a monochromatic visual consistency, anchored by deliberate styling choices that bridge the gap between luxury and casual apparel.
Project Esquire China · Echoes of Existence
Echoes of Existence is a fashion editorial series produced for Esquire China. The project explores a range of visual narratives, oscillating between dramatic low-key chiaroscuro portraiture and clean, warm-toned editorial compositions that emphasize textile texture and monochromatic silhouettes. Photographed by Oliverjune, the series centers on the interplay between stark, sculptural set elements and fluid, voluminous fashion styling curated by fashion editor Zhi Yong. Across the various compositions, the work leans into a moody atmosphere, utilizing both directional studio lighting and soft natural light to highlight the intricate details of the apparel.
Project Esquire China · RUSH ! TIME OUT
RUSH ! TIME OUT is a fashion editorial produced for Esquire China that leans into cinematic street reportage. The project captures a series of dynamic, narrative-driven moments across urban settings, utilizing high-contrast lighting and a distinctively gritty visual language to frame the season's tailored menswear. Photographer Matthieu Delbreuve employs an analogue film aesthetic, characterized by deliberate grain and desaturated tones, to document the subject, model Bai, in motion against historical architectural backdrops. The work is defined by creative direction from Yuan Qian and sophisticated styling by fashion editor Nicholas Galletti, featuring a versatile wardrobe ranging from sharp suiting and tailored overcoats to casual knitwear. With casting by Olivier Duperrin and hair styling by Massa Yahiro, the imagery evokes the timeless energy of European street life through a series of composed, observational frames.
Project Esquire China · A Canvas of Serenity
For Esquire China, the fashion editorial A Canvas of Serenity explores the dialogue between high-concept couture and dramatic, rugged landscapes. Photographed by Greg Lin Jiajie and styled by Zhi Yong, the series features model Shengjie Yang set against the backdrop of karst mountain peaks, waterfalls, and weathered stone textures. The project channels a meditative, cinematic atmosphere through a deliberate use of natural light and desaturated, earthy palettes. By juxtaposing sleek, contemporary silhouettes against raw, organic elements, the work emphasizes texture and form within a quiet, contemplative frame.
Project Esquire China · The boys second skin
The boys second skin is a fashion editorial produced for Esquire China. The series centers on contemporary menswear, emphasizing tailored silhouettes, layered textures, and deliberate accessorizing through a minimalist studio lens. Photographer Xiuyu Chang and fashion editor Wei Mao lean into a clean aesthetic, utilizing consistent, direct lighting to highlight the intricate details of knitwear, fur wraps, and structured tailoring. Models Li Cheng Yuan and Richard Grundins feature across the series, which shifts between vibrant color palettes and stark monochrome portraiture. The project incorporates editorial, clean, and minimalist techniques to focus on the sculptural quality of the garments. The result is a series of composed, vertical-frame portraits that emphasize texture and modern styling choices.
Project Esquire China · Gong Jun
Esquire China features actor Gong Jun in a series of editorial portraits that lean into moody, introspective aesthetics. The collection balances clean, high-contrast studio work with warmer, low-key captures, emphasizing tailored silhouettes and deliberate posing. Photographer Xiao Gang leads the visual execution, supported by fashion styling from Zhi Yong and hair styling by Bon Fan Zhang. The work utilizes a mix of monochrome palettes and soft directional lighting to define the subject's form, resulting in a refined series characterized by editorial precision.
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