Esquire China: Back To The 80s

Oct 2025

Esquire China presents Back To The 80s, an editorial fashion project captured by photographer Zeb Daemen. The series leans into a tactile, retro-inspired aesthetic, utilizing soft directional lighting and monochrome palettes to emphasize the heavy wool and tweed textures of the wardrobe. Fashion editor and stylist Way Perry leads the visual direction, pairing patterned trench coats and marled knits with wide-leg trousers. Set designer Josh Stovell provides a muted, earthy backdrop, while hair stylist Bjorn Krischker and casting director Remi Felipe round out the production team. The imagery features models Woosang Kim and Kit Price, captured through an editorial lens with a focus on analogue film techniques and clean, gritty studio compositions.