David Yurman
Make Your Bed
Apr 2026
David Yurman’s 'Make Your Bed' campaign explores themes of reflection and legacy through a series of intimate conversations with basketball player Carmelo Anthony. The commercial, produced by Supermarché, features close-up interviews interspersed with tactile, detailed shots of the brand's diamond-paved pendants and gold chains. The project channels a grounded, conversational tone, utilizing warm lighting to bridge the gap between personal storytelling and product showcase. With sound design by PS260, the live-action production prioritizes candid moments that emphasize the personal history and sentimental value often associated with fine jewellery.
Horizontal, Commercial, Warm
Jewellery
Living Room
Advertising Campaign, Brand Film / Corporate Video
