David Yurman’s 'Make Your Bed' campaign captures professional basketball player Carmelo Anthony in a reflective, candid conversation about the personal advice shaped by his upbringing. The commercial video highlights the brand's collection, featuring close-ups of Anthony styled in gold pendant necklaces and diamond-paved dog tag pieces.
Produced by Supermarché, the project leans into a warm, intimate aesthetic through live-action technique and soft, ambient indoor lighting. The narrative structure intersperses the interview footage with rhythmic shots of family photography, connecting the jewellery to personal heritage.
