David Yurman
Make Your Bed
Brand
ProjectMake Your Bed
Date
Apr 2026
Description
David Yurman’s 'Make Your Bed' campaign captures professional basketball player Carmelo Anthony in a reflective, candid conversation about the personal advice shaped by his upbringing. The commercial video highlights the brand's collection, featuring close-ups of Anthony styled in gold pendant necklaces and diamond-paved dog tag pieces. Produced by Supermarché, the project leans into a warm, intimate aesthetic through live-action technique and soft, ambient indoor lighting. The narrative structure intersperses the interview footage with rhythmic shots of family photography, connecting the jewellery to personal heritage.
Style
Horizontal, Commercial, Warm
Industries
Jewellery
Color
Medium Grey
Gold
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.