David Yurman: Jaylen Brown
Brand
Date
Apr 2025
Description
David Yurman’s latest campaign features professional basketball player Jaylen Brown in an intimate intergenerational conversation with his grandfather, Willie Brown. The film captures the pair at a chess table, focusing on themes of mindset and life strategy through a personal lens. The project was developed by AKQA US with production by HELO. The work utilizes a cinematic, live-action technique and warm natural lighting to establish a grounded, study-based setting.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Camel
Jet Black
Background
Office
Context
Advertising Campaign
Associated creatives
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