David Yurman’s latest campaign features professional basketball player Jaylen Brown in an intimate intergenerational conversation with his grandfather, Willie Brown. The film captures the pair at a chess table, focusing on themes of mindset and life strategy through a personal lens.
The project was developed by AKQA US with production by HELO. The work utilizes a cinematic, live-action technique and warm natural lighting to establish a grounded, study-based setting.
