David Yurman: David Yurman Spiritual Beads Collection
Brand
Date
Jul 2025
Description
David Yurman presents a campaign for the Spiritual Beads collection, featuring Michael B. Jordan. The project captures the tactile nature of the jewelry line through intimate framing and a focus on craftsmanship, showcasing stacked beaded bracelets and gold pendants. The visual approach relies on warm lighting and projected sunset visuals to create an immersive atmosphere. With a live-action technique, the commercial footage balances candid movement with sharp, detailed product close-ups.
Style
Horizontal, Commercial, Warm
Industries
Color
Pure White
Navy
Golden Yellow
Context
Advertising Campaign
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