This commercial campaign for David Yurman features professional basketball player Carmelo Anthony alongside Kiyan Anthony, captured in a relaxed, conversation-led setting. Set within a dimly lit lounge, the film focuses on the interaction between the subjects while highlighting jewelry pieces, such as gold chains and a branded cue bridge, against a billiard table.
Produced by HELO with creative direction from AKQA US, the spot employs a clean, live-action technique. Warm interior lighting frames the subjects, emphasizing a quiet, focused atmosphere throughout the production.
