David Yurman: Carmelo Anthony
Brand
Date
Apr 2025
Description
This commercial campaign for David Yurman features professional basketball player Carmelo Anthony alongside Kiyan Anthony, captured in a relaxed, conversation-led setting. Set within a dimly lit lounge, the film focuses on the interaction between the subjects while highlighting jewelry pieces, such as gold chains and a branded cue bridge, against a billiard table. Produced by HELO with creative direction from AKQA US, the spot employs a clean, live-action technique. Warm interior lighting frames the subjects, emphasizing a quiet, focused atmosphere throughout the production.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Camel
Jet Black
Forest Green
Background
Bar
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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