CVS
Featured CVS projects
This week's top CVS projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
CVS · Spring Epic Beauty
CVS presents a promotional campaign for their Spring Epic Beauty sale, highlighting an expansive selection of skincare, haircare, and cosmetic offerings. The spot features various talent demonstrating daily beauty routines, utilizing clean, high-contrast visuals to showcase a range of retail products. Directed with a focus on promotional clarity, the project uses bold red branding and precise typographic overlays to highlight seasonal discounts and ExtraBucks rewards. Post-production and VFX were managed by Brickyard to unify the commercial aesthetic across the featured product categories.
CVS · Home For The Holidays
CVS presents Home For The Holidays, a festive video campaign centering on an ornate nutcracker figurine navigating a winter landscape. The narrative journey spans diverse seasonal settings, including bustling night markets and quiet suburban streets. Produced with a focus on animation and intricate VFX / visual effects, the project utilizes cinematic lighting to create its warm and nostalgic aesthetic. Post-production and visual effects for the holiday narrative were handled by Brickyard.
CVS · Breath Easy Directors Cut
This commercial campaign for CVS, titled Breath Easy, highlights the intersection of wellness and personal care. The spot centers on diverse individuals in natural settings, moving between the coast and lush public parks to convey a sense of calm. Developed by BBDO New York with production by Sweetshop US and The Roots Production Service, the film leans into clean, live-action techniques. The execution utilizes natural light and a warm, serene colour palette to frame these portraits of quiet reflection.
CVS · Workout
CVS presents a public awareness campaign titled Workout, executed by agency partners BBDO New York and production house Sweetshop US. The live-action commercial highlights an intimate domestic scene, featuring a woman engaging in yoga stretches alongside her infant and pet within a bright, modern living room. The production leans into a clean and warm aesthetic, utilizing natural light to frame the relaxed atmosphere. On-screen text overlays reinforce the campaign's focus on personal health and self-care routines. The project was supported by The Roots Production Service.
CVS · Hide
CVS introduces its latest commercial for the Hide campaign, highlighting suncare solutions within a lifestyle-focused setting. The spot captures a warm, outdoor atmosphere by an swimming pool, utilising natural light to maintain a bright, naturalistic aesthetic. Developed by agency BBDO New York with production handled by Sweetshop US and The Roots Production Service, the commercial features a live-action narrative centered on summer skincare. The production leans into a horizontal format, presenting the Sun Bum product range alongside promotional details for ExtraBucks Rewards.
CVS · Sleep
This commercial campaign for CVS, titled Sleep, spotlights the retailer's wellness offerings through a quiet, narrative-driven spot. Developed by agency partners BBDO New York and production house Sweetshop US, the film leans into a warm aesthetic to capture a moment of nocturnal rest. The live-action piece follows a man resting in a dimly lit, wood-paneled bedroom alongside his pet. With production services provided by The Roots Production Service, the commercial uses soft lighting to anchor its focus on melatonin supplements, punctuated by clear text overlays that guide the viewer through the product's benefits.
CVS · The Roots | CVS Making Of
This behind-the-scenes documentary captures the commercial production process for CVS, detailing the logistical execution of a multi-location campaign. The production moves across diverse environments, transitioning from sandy beach settings and garden vistas to controlled indoor studio environments. Featuring collaborative efforts from agency BBDO New York and production house Sweetshop US, the footage highlights the technical orchestration of live-action technique. The video documents the use of professional rigs and cranes, showcasing the collaborative workflow required for the project as managed by The Roots Production Service.
CVS · Lotus
CVS presents Lotus, a commercial project produced in collaboration with BBDO New York, Sweetshop US, and The Roots Production Service. The film features a woman practicing yoga within a domestic bedroom setting, moving through a sequence of poses while an observer sits nearby. The production utilizes live-action techniques to emphasize a clean, warm aesthetic. The visual narrative unfolds through a series of movements inside the home, integrating promotional on-screen text that transitions into brand messaging for the retailer.
CVS · Refuel
CVS presents Refuel, a commercial video campaign for the retail brand that highlights a variety of wellness products. Directed through an upbeat, energetic lens, the production features a protagonist moving through a brightly lit studio space to convey a sense of vitality and health-focused momentum. Developed by the agency BBDO New York, the film utilizes a playful approach to showcase health-conscious inventory against a minimalist, modern studio backdrop. The production incorporates live-action technique and a vertical orientation, supported by production service from The Roots Production Service and Sweetshop US.
CVS · Smoothie
CVS introduces a fresh take on its wellness offering in this commercial, highlighting the brand’s line of supplement products. The spot follows a woman preparing a green smoothie in an outdoor setting, intercut with detailed close-ups of ingredients and packaging. Developed in collaboration with BBDO New York, the film leans into a clean, warm aesthetic. Sweetshop US handled the production, utilizing vibrant color grading and natural lighting to frame the process. The Roots Production Service provided local support for the shoot.
CVS · The Roots | CVS Making Of
This behind-the-scenes documentary captures the production of a CVS commercial, highlighting the collaborative efforts between agency partner BBDO New York, production company Sweetshop US, and The Roots Production Service. The footage tracks the technical execution of the project across residential and location-based sets. The production utilizes a live-action technique, capturing the interplay of professional lighting and natural light. The sequence follows the crew as they coordinate set design and camera work, offering a technical look at the commercial-making process.
CVS · Jack
This commercial campaign for CVS, titled Jack, spotlights the services available at a CVS HealthHub. The narrative follows a protagonist as he navigates routine health consultations, including blood pressure monitoring, eye examinations, and pharmacy interactions. The production, developed by agency BBDO New York, captures the clinical environment through realistic retail settings. Utilizing live-action techniques and clean commercial lighting, the spot emphasizes the functionality of the local healthcare model within a community context. Production services for this campaign were managed by The Roots Production Service, with Sweetshop US overseeing production.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
