CVS introduces a fresh take on its wellness offering in this commercial, highlighting the brand’s line of supplement products. The spot follows a woman preparing a green smoothie in an outdoor setting, intercut with detailed close-ups of ingredients and packaging.
Developed in collaboration with BBDO New York, the film leans into a clean, warm aesthetic. Sweetshop US handled the production, utilizing vibrant color grading and natural lighting to frame the process. The Roots Production Service provided local support for the shoot.
