This commercial campaign for CVS, titled Breath Easy, highlights the intersection of wellness and personal care. The spot centers on diverse individuals in natural settings, moving between the coast and lush public parks to convey a sense of calm.
Developed by BBDO New York with production by Sweetshop US and The Roots Production Service, the film leans into clean, live-action techniques. The execution utilizes natural light and a warm, serene colour palette to frame these portraits of quiet reflection.
