CVS presents a public awareness campaign titled Workout, executed by agency partners BBDO New York and production house Sweetshop US. The live-action commercial highlights an intimate domestic scene, featuring a woman engaging in yoga stretches alongside her infant and pet within a bright, modern living room.
The production leans into a clean and warm aesthetic, utilizing natural light to frame the relaxed atmosphere. On-screen text overlays reinforce the campaign's focus on personal health and self-care routines. The project was supported by The Roots Production Service.
