CVS presents Refuel, a commercial video campaign for the retail brand that highlights a variety of wellness products. Directed through an upbeat, energetic lens, the production features a protagonist moving through a brightly lit studio space to convey a sense of vitality and health-focused momentum.
Developed by the agency BBDO New York, the film utilizes a playful approach to showcase health-conscious inventory against a minimalist, modern studio backdrop. The production incorporates live-action technique and a vertical orientation, supported by production service from The Roots Production Service and Sweetshop US.
