This behind-the-scenes documentary captures the production of a CVS commercial, highlighting the collaborative efforts between agency partner BBDO New York, production company Sweetshop US, and The Roots Production Service. The footage tracks the technical execution of the project across residential and location-based sets.
The production utilizes a live-action technique, capturing the interplay of professional lighting and natural light. The sequence follows the crew as they coordinate set design and camera work, offering a technical look at the commercial-making process.
