Corona Trick Shot 2025

About

Corona brings its signature beach-centric atmosphere to the screen in the 'Trick Shot' commercial. The spot features Carmelo Anthony, who leans into a relaxed, laid-back aesthetic while showcasing basketball skills in both a hammock-strewn coastal setting and an outdoor court environment. Directed by Golden LA, the campaign utilizes a live-action technique to capture the heat of a summer day. The visual execution relies on natural light and vibrant primary colors to maintain a playful tone throughout the narrative. Creative agency support was provided by Wild Card | 3AM, with Golden LA overseeing all post-production and sound design elements.