CocaCola
CocaCola's global commercial campaigns bridging cinematic storytelling and human connection
Featured CocaCola projects
This week's top CocaCola projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
CocaCola · The New Guy
In The New Guy, CocaCola masterfully pivots from traditional high-gloss product advertising to embrace a grounded, narrative-driven approach that celebrates the human connections fostered over a shared refreshment. This live-action technique piece centers on the simple, universal ritual of showing up for those we care about, following a protagonist as he traverses a quiet night to join a lively home gathering. The visual execution leans into a documentary aesthetic, utilizing cinematic framing to capture the warmth of a traditional interior space where red curtains and soft, ambient lighting create an inviting, intimate atmosphere. By focusing on the small, authentic gestures of greeting—like the subtle nod from the hosts and the vibrant energy of a room filled with friends—the campaign positions the product as an effortless companion to social interaction rather than a forced focal point. Post-production and VFX expertise from William McVay ensure that the transition from the cool exterior night to the glowing, welcoming interior feels seamless, reinforcing the brand's association with comfort and togetherness. The project avoids the tropes of sterile CPG marketing, instead opting for a lifestyle-led lens that feels refreshingly grounded and relatable, proving that even a global beverage giant thrives when it prioritizes genuine human storytelling over polished artifice. This evocative narrative captures the enduring spirit of community, making every frame feel like an extension of one's own living room.
CocaCola · Focus Group
CocaCola presents a narrative-driven commercial featuring a boardroom focus group consisting of various mythological creatures. The project explores the interaction between a human facilitator and characters including a centaur, a griffin, and a mermaid as they discuss the Cherry Vanilla product variant. Directed by MJZ, the production utilizes a live-action technique to ground the fantastical elements within a sterile, modern office environment. The execution maintains a clean and warm aesthetic throughout the boardroom setting.
CocaCola · No Better Feeling - FIFA World Cup 2026
CocaCola captures the collective tension and shared enthusiasm of football fandom in their FIFA World Cup 2026 campaign, 'No Better Feeling.' The commercial balances high-stakes athletic intensity on the pitch with the raw, reactive moments of supporters gathering to watch the tournament. Produced with the support of Riff Raff Films and 24/7, the piece employs cinematic framing and dramatic lighting to heighten the atmosphere. Post-production and VFX were handled by Electric Theatre Collective, while the sonic landscape was shaped by The Elements Music and Field Day Sound. The film leans into a dynamic aesthetic, utilizing slow motion and live-action techniques to emphasize the anticipation inherent in the sport.
CocaCola · Drink in America - America250 Anthem
Coca-Cola’s 'Drink in America' anthem campaign for the America250 initiative highlights communal connection across diverse landscapes. Through a series of sweeping cinematic exterior shots, the production traverses rural and urban settings, grounding the narrative in the scale of the American landscape. The project leans into dynamic editing and live-action techniques to bridge intimate choir performances with candid moments of interaction. Developed by VML US and WPP Open X, the work utilizes a warm color palette to unify the ensemble cast, creating a cohesive visual tone throughout the film.
CocaCola · J Balvin, Amber Mark - JUMP (ft Travis Barker & Steve Vai) | Coca-Cola Anthem for FIFA World Cup 26™
Coca-Cola serves as the centerpiece for this animated music video anthem celebrating the upcoming FIFA World Cup 26. The piece features a collaboration between J Balvin, Amber Mark, Travis Barker, and Steve Vai to create a high-energy sonic landscape that accompanies the visual narrative. The production leans into a futuristic sci-fi aesthetic, set within a space station headquarters. The animation utilizes a distinct 2D anime-inspired style, characterized by bold lines and a palette dominated by signature red and black tones. Cinematic compositions and graphic sequences depict spacecraft docking bays and holographic interfaces, bridging the gap between musical performance and animation.
CocaCola · Masterpiece
Coca-Cola’s Masterpiece campaign explores the intersection of classic fine art and modern beverage culture through a live-action narrative. The film, created with agency partner Blitzworks, uses dynamic drone footage and cinematic lighting to traverse a quiet gallery space, bridging the gap between museum staticity and the product. Produced in collaboration with Academy Films and Heads Up Production, the execution relies on a warm color palette to anchor the atmosphere. The project highlights a narrative-driven commercial approach, utilizing sophisticated camera movements to connect historical art assets with contemporary consumer interaction.
CocaCola · Musical
CocaCola’s Musical project is a high-energy animated campaign that brings the brand’s visual identity to life through rhythmic, character-driven storytelling. The sequence features a series of dancers and musicians set against the brand’s signature red and white palette, utilizing a bold graphic aesthetic to emphasize movement. Produced with animation by Aniverse, the short film leans into kinetic illustration to maintain a rapid, fluid pace. The piece prioritizes high-contrast visuals and dynamic composition, capturing performance vignettes and ensemble sequences that highlight the connection between music and the beverage experience.
CocaCola · CCTM World Cup Launch - Notary + Bodega
Coca-Cola launches its World Cup campaign with this commercial spot, produced by WPP OpenX. The narrative unfolds within a hospital newborn registration office, focusing on a couple navigating the naming process while a bottle of Coca-Cola sits at the center of the desk. The edit leans into a humorous narrative, transitioning from the registration counter to a montage of sports news broadcasts and newspaper clippings. Utilizing a live-action technique, the commercial maintains a clean visual aesthetic through natural indoor lighting and a soft background focus.
CocaCola · Chinese New Year 2026
This campaign for Coca-Cola, titled 'Chinese New Year 2026', centers on the festive tradition of travel during the holiday season. The commercial spot captures passengers within an airplane cabin, highlighting personal interactions and the sharing of beverages as the journey unfolds. The production, developed by creative leads at WPP Open X and Ogilvy Shanghai, utilizes cinematic live-action techniques to build the narrative. The visuals transition from intimate character-focused moments to broader exterior shots featuring fireworks, integrating VFX to establish the celebratory atmosphere of the lunar new year.
CocaCola · Rabbit
Coca-Cola’s 'Rabbit' is a 3D render animation centered on a cast of anthropomorphic rabbits hosting a festive gathering within a detailed woodland burrow. The piece leans into a nostalgic aesthetic, utilizing soft, warm lighting to illuminate the interior space and the central gathering of characters. The commercial showcases a sequence of characters preparing dumplings and interacting amidst lanterns and woodland decor. Produced by All Of Us Here, the animation emphasizes the environment's textures and the cinematic placement of product within the frame.
CocaCola · Coke - Frame the Magic
Coca-Cola explores the intersection of traditional togetherness and digital distraction in 'Frame the Magic.' The film navigates between nostalgic, warm family mealtimes and the contemporary reality of smartphones at the dinner table, using a montage approach to contrast disconnected habits with moments of genuine interaction. Featuring a cinematic live-action technique, the project utilizes a retro aesthetic reminiscent of 16mm film to heighten the emotional weight of its narrative. The storytelling is structured through direct red-bracketed titles that frame the contrast between past and present social dynamics. Music and sound design provided by MAS-Music and Strategy anchor the film's shift between these two distinct visual worlds.
CocaCola · Border
CocaCola presents 'Border,' a cinematic commercial film directed by Furlined. The spot features two men in historical military uniforms at a remote desert checkpoint, set against an arid landscape of dusty earth tones and distant mountains. Developed by agency partner Wieden+Kennedy New York, the live-action project emphasizes a desolate atmosphere through period-specific costumes and a warm, wide-angle visual palette. The narrative follows the guards as they discover a bill in the sand before sharing a drink.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
