CocaCola
Chinese New Year 2026
Brand
ProjectChinese New Year 2026
Date
Jan 2026
Description
This campaign for Coca-Cola, produced for the 2026 Chinese New Year, centers on a commercial spot set within an airplane cabin. The narrative focuses on the communal experience of travelers during the festive season, highlighting intimate interactions and the sharing of product during a journey. The production, developed by creative teams at WPP Open X and Ogilvy Shanghai, utilizes a cinematic approach to frame the seasonal celebrations. The live-action technique is integrated with VFX to depict fireworks outside the cabin window, reinforcing the holiday atmosphere.
Style
Horizontal, Cinematic
Techniques
VFX / visual effects
Industries
Beverages
Color
Crimson
Pure White
Background
Transport Hub
Context
TVC / TV Commercial
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