This campaign for Coca-Cola, titled 'Chinese New Year 2026', centers on the festive tradition of travel during the holiday season. The commercial spot captures passengers within an airplane cabin, highlighting personal interactions and the sharing of beverages as the journey unfolds.
The production, developed by creative leads at WPP Open X and Ogilvy Shanghai, utilizes cinematic live-action techniques to build the narrative. The visuals transition from intimate character-focused moments to broader exterior shots featuring fireworks, integrating VFX to establish the celebratory atmosphere of the lunar new year.
