CocaCola: Chinese New Year 2026
Brand
Date
Jan 2026
Description
This campaign for Coca-Cola, titled 'Chinese New Year 2026', centers on the festive tradition of travel during the holiday season. The commercial spot captures passengers within an airplane cabin, highlighting personal interactions and the sharing of beverages as the journey unfolds. The production, developed by creative leads at WPP Open X and Ogilvy Shanghai, utilizes cinematic live-action techniques to build the narrative. The visuals transition from intimate character-focused moments to broader exterior shots featuring fireworks, integrating VFX to establish the celebratory atmosphere of the lunar new year.
Style
Horizontal, Cinematic
Techniques
VFX / visual effects
Industries
Color
Crimson
Pure White
Background
Transport Hub
Context
TVC / TV Commercial
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