CocaCola
Drink in America - America250 Anthem
Brand
Date
Apr 2026
Description
Coca-Cola’s 'Drink in America' anthem film captures a series of vignettes across the United States, from bustling cityscapes to rural landscapes. The commercial leans into a cinematic aesthetic, utilizing live-action techniques to weave together a narrative of shared experiences and collective movement. Developed by VML US and WPP Open X, the project features a diverse choir and varied cast members. The editing focuses on the interaction between intimate, character-led sequences and wide-angle outdoor visuals, maintaining an energetic pace throughout the production.
Style
Horizontal, Action, Cinematic, Warm
Industries
Beverages
Context
TVC / TV Commercial
Associated creatives
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