CocaCola: Drink in America - America250 Anthem
Brand
Date
Apr 2026
Description
Coca-Cola’s 'Drink in America' anthem campaign for the America250 initiative highlights communal connection across diverse landscapes. Through a series of sweeping cinematic exterior shots, the production traverses rural and urban settings, grounding the narrative in the scale of the American landscape. The project leans into dynamic editing and live-action techniques to bridge intimate choir performances with candid moments of interaction. Developed by VML US and WPP Open X, the work utilizes a warm color palette to unify the ensemble cast, creating a cohesive visual tone throughout the film.
Style
Horizontal, Action, Cinematic, Warm
Industries
Context
TVC / TV Commercial
Associated creatives
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