CocaCola

Jan 2026

Coca-Cola introduces its World Cup campaign with a humorous commercial narrative that channels the anticipation of the tournament. The spot centres on a couple in a newborn registration office, weaving a connection between life milestones and sports fandom through a sequence that transitions from office paperwork to global sports broadcasts. The execution, managed by WPP OpenX, utilizes live-action technique and clean, natural indoor lighting to maintain an accessible, grounded tone. By focusing on the interplay between the parents and the clerk, the film anchors its narrative in a casual, everyday setting while maintaining a consistent visual language across all segments.

Humorous, Horizontal, Commercial, Clean

Beverages

Medical Clinic

TVC / TV Commercial