CocaCola
Focus Group
Brand
ProjectFocus Group
Date
Jun 2026
Description
CocaCola presents 'Focus Group,' a commercial project that brings a surreal edge to a corporate setting. The piece depicts a boardroom discussion featuring a cast of mythological creatures, including a centaur, fauns, and a mermaid, as they participate in a focus group session led by a human facilitator. Produced by MJZ, the project utilizes live-action techniques to integrate these fantastical characters into a clean, modern office environment. The execution favors a warm aesthetic, grounding the high-concept narrative within a standard professional backdrop to highlight the product.
Style
Horizontal, Commercial, Warm, Clean
Industries
Beverages
Color
Crimson
Beige
Jet Black
Background
Office
Context
TVC / TV Commercial
Associated creatives
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