CocaCola Coke - Frame the Magic 2025

About

Coca-Cola explores the intersection of traditional togetherness and digital distraction in 'Frame the Magic.' The film navigates between nostalgic, warm family mealtimes and the contemporary reality of smartphones at the dinner table, using a montage approach to contrast disconnected habits with moments of genuine interaction. Featuring a cinematic live-action technique, the project utilizes a retro aesthetic reminiscent of 16mm film to heighten the emotional weight of its narrative. The storytelling is structured through direct red-bracketed titles that frame the contrast between past and present social dynamics. Music and sound design provided by MAS-Music and Strategy anchor the film's shift between these two distinct visual worlds.