Citi
Featured Citi projects
This week's top Citi projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Citi · Citi America
Citi presents the 'Citi America' project, a banking and finance industry campaign executed through a series of focused, monochrome video vignettes. The visual narrative centers on the technical dexterity of a musician, utilising tight framing and an intentional cinematic quality to shift between overhead and profile perspectives of a piano performance. Developed with creative oversight from Publicis New York and production by Jackbilt, the film relies on a stark high-contrast aesthetic to maintain a singular thematic focus. Post-production and VFX services were provided by ThePub Productions, with additional music and sound contributions from ThePub Productions and Phil Woodmore Music.
Citi · Introducing the Citi AAdvantage Globe Card Get Going
Citi introduces the AAdvantage Globe Card through a commercial campaign highlighting premium travel experiences. The work presents a series of cinematic scenes that contrast urban elegance with tropical leisure, moving from sophisticated dining sequences to mountain-view resorts. Developed by Havas Chicago, the film employs live-action techniques to emphasize the lifestyle rewards associated with the card. The narrative leans into high-end aesthetics, utilizing warm lighting to bridge the gap between financial product features and aspirational travel themes.
Citi · Introducing the Citi AAdvantage Globe Card Get Global
Citi introduces the AAdvantage Globe Card through a commercial campaign highlighting premium travel benefits and lifestyle experiences. The narrative transitions between high-end evening settings and modern transit environments to connect the financial product with global mobility. The production utilizes cinematic lighting and smooth motion to frame the card's features within aspirational contexts. Havas Chicago led the creative direction, executing the live-action project across a series of travel-focused vignettes.
Citi · Introducing the Citi AAdvantage Globe Card Get Access
Citi introduces the AAdvantage Globe Card in this commercial campaign, positioning the credit card as an essential tool for premium global travel. The film highlights core card benefits including airport lounge access and rewards programs, capturing the experience of elevated transit. Developed by Havas Chicago, the piece utilizes a clean, live-action technique to showcase the product's value. The visual sequence moves from cinematic exterior arrivals to the interior of the American Admirals Club, using professional lighting and dynamic text overlays to emphasize the card’s luxury travel perks.
Citi · Streetline
Citi's 'Streetline' campaign, part of their broader Progress Makers initiative, examines urban traffic congestion and the logistics of city parking. The project utilizes a documentary-style approach to investigate modern infrastructure challenges through a blend of aerial cinematography and ground-level observation. Featuring live-action sequences that juxtapose high-angle cityscapes with intimate interior car perspectives, the film employs natural light to maintain a clean, professional aesthetic. Production was handled by Table of Content.
Citi · Jonathon Rose
Citi features developer Jonathon Rose in this short-form documentary project exploring the intersection of urban growth and city infrastructure. The narrative balances a direct interview with observational footage of metropolitan skylines and dense city environments. The film utilizes natural light and a clean, live-action technique to document urban architecture and population density. Production was handled by Table of Content.
Citi · Revolution Foods
Citi profiles Revolution Foods in this documentary-style short film, detailing the brand’s efforts to improve healthy food access for American youth. The production captures the intersection of commercial food preparation and community-focused advocacy, featuring interviews with co-founders Kristin Richmond and Kirsten Tobey alongside scenes of kitchen operations and outdoor school environments. Executed through a live-action technique, the film prioritizes observational storytelling within school cafeterias and professional food spaces. The project utilizes natural lighting and dynamic camera motion to ground the narrative in a clean, reality-based visual language.
Citi · Tumbuk2
This documentary feature, produced by Table of Content for Citi, explores the operations behind Tumbuk2. The film centers on the realities of American manufacturing, documenting the daily processes within the company's dedicated production workshop. Through a clean, live-action technique, the narrative moves from the exterior of an industrial facility into the heart of the manufacturing floor. The footage captures the technical assembly of messenger bags, detailing the journey from raw fabric rolls and design sketches to finished hardware components.
Citi · Detroit
Citi's 'Detroit' project is a corporate documentary focused on the city’s infrastructure restoration efforts. The film examines the work of the Public Lighting Authority of Detroit, specifically the municipal initiative to replace and upgrade public street lighting to enhance urban safety. The narrative features commentary from Odis Jones, CEO of the Public Lighting Authority, alongside observational footage of city streets. By integrating archival maps with live-action technique, the piece documents the shift from unlit corridors to illuminated neighborhoods, framing the upgrade as a central component of local community development. Production for the project was provided by Table of Content.
Citi · Fleetmatics
This commercial video for Citi examines the operational landscape of small businesses and their integration with Fleetmatics management software. The project channels a narrative around the economic impact of service-based industries, alternating between professional studio interviews with Fleetmatics CEO Jim Travers and observational footage of mechanics and technicians at work. Technically driven by a live-action technique, the film captures the intersection of business analytics and daily enterprise workflow. The sequence balances shots of urban cityscapes with the interior reality of trade-focused workplaces, providing a look at the software's implementation in fleet management and day-to-day office environments.
Citi · Ocean Bay
Citi's 'Ocean Bay' documentary tracks the structural and community recovery efforts following the destruction of Hurricane Sandy in Far Rockaway, New York. The narrative shifts from stark, monochrome footage of the initial storm damage to a polished color sequence documenting the subsequent building restoration and renewal. Produced by Table of Content, the film captures the technical progression of the rebuilding process, focusing on site management and architecture. The documentary-driven aesthetic utilizes a live-action technique to contrast the aftermath of the crisis with the modern infrastructure development that followed.
Citi · Paralympics 2022 Menna Fitzpatrick
Citi highlights the athletic intensity of Paralympian Menna Fitzpatrick in this documentary-style film. The production captures the skier and her guide navigating a high-speed descent, emphasising the technical precision of their alpine performance against a backdrop of snow-covered peaks. The piece employs dynamic tracking shots to mirror the pace of the descent, utilising natural light to define the textures of the mountain course. Produced by The Harbor Picture Company, the project uses a live-action technique to provide an observational look at the athlete’s preparation and execution. Post-production and VFX services for the film were managed by Forager.
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