Citi Citi America 2020

About

Citi presents the 'Citi America' project, a banking and finance industry campaign executed through a series of focused, monochrome video vignettes. The visual narrative centers on the technical dexterity of a musician, utilising tight framing and an intentional cinematic quality to shift between overhead and profile perspectives of a piano performance. Developed with creative oversight from Publicis New York and production by Jackbilt, the film relies on a stark high-contrast aesthetic to maintain a singular thematic focus. Post-production and VFX services were provided by ThePub Productions, with additional music and sound contributions from ThePub Productions and Phil Woodmore Music.