Citi Fleetmatics 2024

About

This commercial video for Citi examines the operational landscape of small businesses and their integration with Fleetmatics management software. The project channels a narrative around the economic impact of service-based industries, alternating between professional studio interviews with Fleetmatics CEO Jim Travers and observational footage of mechanics and technicians at work. Technically driven by a live-action technique, the film captures the intersection of business analytics and daily enterprise workflow. The sequence balances shots of urban cityscapes with the interior reality of trade-focused workplaces, providing a look at the software's implementation in fleet management and day-to-day office environments.