Citi Introducing the Citi AAdvantage Globe Card Get Global 2025

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Citi introduces the AAdvantage Globe Card through a commercial campaign highlighting premium travel benefits and lifestyle experiences. The narrative transitions between high-end evening settings and modern transit environments to connect the financial product with global mobility. The production utilizes cinematic lighting and smooth motion to frame the card's features within aspirational contexts. Havas Chicago led the creative direction, executing the live-action project across a series of travel-focused vignettes.