Citi's 'Streetline' campaign, part of their broader Progress Makers initiative, examines urban traffic congestion and the logistics of city parking. The project utilizes a documentary-style approach to investigate modern infrastructure challenges through a blend of aerial cinematography and ground-level observation.
Featuring live-action sequences that juxtapose high-angle cityscapes with intimate interior car perspectives, the film employs natural light to maintain a clean, professional aesthetic. Production was handled by Table of Content.