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Citi Detroit 2024

About

Citi's 'Detroit' project is a corporate documentary focused on the city’s infrastructure restoration efforts. The film examines the work of the Public Lighting Authority of Detroit, specifically the municipal initiative to replace and upgrade public street lighting to enhance urban safety. The narrative features commentary from Odis Jones, CEO of the Public Lighting Authority, alongside observational footage of city streets. By integrating archival maps with live-action technique, the piece documents the shift from unlit corridors to illuminated neighborhoods, framing the upgrade as a central component of local community development. Production for the project was provided by Table of Content.

Brand

Citi

Credits

Table of Content
Production

Industries

Banking

Styles

DocumentaryHorizontalCorporateClean
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