Cheerios
Featured Cheerios projects
This week's top Cheerios projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Cheerios · Genie
This broadcast commercial for Cheerios features a dialogue-driven kitchen scene, capturing a conversation between an older couple over a breakfast of cereal. The spot leans into a domestic atmosphere, utilizing bright, natural light to maintain a clean aesthetic throughout the exchange. The production integrates a recurring animated bee character into the live-action footage. This project was developed by agency Anomaly LA, with production managed by Imposter.
Cheerios · Three's A Crowd
This commercial campaign for Cheerios, titled Three's A Crowd, spotlights the brand within a relatable domestic environment. Featuring a series of characters of varying ages, the narrative centers on shared moments in a cozy living room setting, punctuated by the inclusion of a signature animated bee character. The production, handled by Imposter with creative development from Anomaly NY, utilizes a live-action technique layered with VFX / visual effects. The execution prioritizes a warm and clean aesthetic, defined by soft, natural lighting that emphasizes the familiar presence of the Honey Nut Cheerios packaging in a residential space.
Cheerios · Cherish The Good
Cheerios presents 'Cherish The Good,' a campaign that explores family dynamics alongside the discipline of competitive hockey. The narrative moves through a sequence of active, cinematic live-action shots, transitioning from the intensity of an indoor ice rink to a domestic breakfast table setting. Developed by agency Cossette, the commercial captures varied environments including a locker room in Beauceville, Quebec, and local grocery aisles. The production features a clean, horizontal visual aesthetic, highlighting moments of preparation and routine to frame the brand's presence in daily Canadian life.
Cheerios · Little Win
Cheerios celebrates quiet morning routines in the brand's 'Little Win' commercial. The campaign features a domestic breakfast scene, capturing a family gathering around the table with a focus on natural light and a warm, approachable aesthetic. Produced by Havas UK, Craft London, and WPP, the spot utilizes live-action technique to ground the narrative in an authentic, everyday setting. The production highlights the functional elements of the breakfast table, emphasizing the simplicity of the shared moment.
Cheerios · Hearts
Cheerios presents Hearts, a lifestyle commercial that focuses on the domestic morning routines of families. The film leans into an observational aesthetic, capturing breakfast moments in a sunlit kitchen environment. Utilizing live-action technique and natural light, the work highlights the interactions between family members as they prepare and share meals together. The warm color grading reinforces the intimate atmosphere of these daily rituals.
Cheerios · Right On Tracks
Cheerios presents 'Right On Tracks,' a commercial film project developed in partnership with Nexus Studios and 72andSunny New York. The spot leans into stop-motion animation, utilizing handcrafted puppet characters to navigate a school cafeteria setting. The narrative centers on a student offering companionship to a classmate, emphasizing a clear, minimalist visual approach. By employing detailed miniature props and primary color grading, the production maintains a playful aesthetic throughout the narrative.
Cheerios · Right On Tracks
Cheerios brings its 'Right On Tracks' concept to life through a stop-motion animation video. Developed in collaboration with Nexus Studios and agency partners, the piece features handcrafted toy characters positioned within a miniature school hallway setting. The project leans into tactile materials and ceramics to construct its environment. With clean, directional lighting and animated typography overlays, the production highlights the physical set design and the depth of the miniature figures.
Cheerios · Right On Tracks
Cheerios presents 'Right On Tracks,' a vibrant brand film brought to life through intricate stop-motion animation. The project showcases a diverse cast of handcrafted papercraft characters and puppet figures, ranging from kangaroo and caribou pairings to surreal, stylized sequences involving tofu blocks and T-bone steaks. Creative direction and agency duties were managed by 72andSunny New York and Nous Vous. The production utilizes physical origami elements and tactile mixed media textures to construct its whimsical narrative. Nexus Studios handled production and post-production, employing stop-motion techniques to maintain a fluid, play-oriented aesthetic across the project's various sets.
Cheerios · Right On Tracks
Cheerios presents 'Right On Tracks,' a vibrant animation project developed in collaboration with Nexus Studios, Nous Vous, and 72andSunny New York. The campaign leans into a tactile, artisanal aesthetic, utilizing stop-motion animation to bring a series of handmade craft figures to life within stylized domestic and retail settings. The visual approach emphasizes materiality through the use of felt textures, yarn details, and ceramics/sculpture elements. Across various scenes, the narrative follows diverse characters and animal companions engaged in daily routines, set against a primary color palette of yellow, red, and blue.
Cheerios · Cheerios with Heart
The Cheerios with Heart commercial spot captures quiet, everyday moments within a domestic setting. Centered on the ritual of a shared breakfast, the project focuses on family interaction through a series of vignettes set in a sunlit kitchen. By utilizing natural light and a clean visual approach, the film maintains a consistent, warm tone throughout the narrative. The project was produced by Furlined, ANIMALS, and Omnicom Studios, with agency creative direction provided by BBDO MW. Supporting the film's atmospheric quality, post-production and VFX were managed by Be Grizzlee and Coffee & TV US, with additional music and strategy provided by Music and Strategy. This live-action production highlights connection through intimate family scenes.
Cheerios · Thirdshift
Cheerios explores the quiet moments of home life in its latest project, Thirdshift. The narrative centers on a father and son, capturing an intimate interaction in a family kitchen during the early hours of the morning. Utilizing a cinematic, live-action technique, the piece adopts a desaturated color palette and soft lighting to build an atmospheric tone. Perpetual Motion provided the music and sound design, grounding the domestic sequence in a steady, observational pace.
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