Cheerios
Little Win
Brand
ProjectLittle Win
Date
Jan 2025
Description
Cheerios presents Little Win, a commercial campaign capturing a quiet morning routine within a domestic dining room setting. The narrative centers on a family sharing a breakfast moment, utilizing natural light to emphasise the warmth of the scene. The production was developed by Havas UK, Craft London, and WPP. The execution relies on a live-action technique to document the interaction between the father, mother, and child.
Style
Horizontal, Commercial, Warm
Industries
CPG / Packaged Food
Color
Camel
Burnt Orange
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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