Cheerios Right On Tracks 2019

About

Cheerios presents 'Right On Tracks,' a vibrant brand film brought to life through intricate stop-motion animation. The project showcases a diverse cast of handcrafted papercraft characters and puppet figures, ranging from kangaroo and caribou pairings to surreal, stylized sequences involving tofu blocks and T-bone steaks. Creative direction and agency duties were managed by 72andSunny New York and Nous Vous. The production utilizes physical origami elements and tactile mixed media textures to construct its whimsical narrative. Nexus Studios handled production and post-production, employing stop-motion techniques to maintain a fluid, play-oriented aesthetic across the project's various sets.