Cheerios presents 'Right On Tracks,' a vibrant animation project developed in collaboration with Nexus Studios, Nous Vous, and 72andSunny New York. The campaign leans into a tactile, artisanal aesthetic, utilizing stop-motion animation to bring a series of handmade craft figures to life within stylized domestic and retail settings.
The visual approach emphasizes materiality through the use of felt textures, yarn details, and ceramics/sculpture elements. Across various scenes, the narrative follows diverse characters and animal companions engaged in daily routines, set against a primary color palette of yellow, red, and blue.
