Cheerios Cheerios with Heart 2024

About

The Cheerios with Heart commercial spot captures quiet, everyday moments within a domestic setting. Centered on the ritual of a shared breakfast, the project focuses on family interaction through a series of vignettes set in a sunlit kitchen. By utilizing natural light and a clean visual approach, the film maintains a consistent, warm tone throughout the narrative. The project was produced by Furlined, ANIMALS, and Omnicom Studios, with agency creative direction provided by BBDO MW. Supporting the film's atmospheric quality, post-production and VFX were managed by Be Grizzlee and Coffee & TV US, with additional music and strategy provided by Music and Strategy. This live-action production highlights connection through intimate family scenes.