Cheerios brings its 'Right On Tracks' concept to life through a stop-motion animation video. Developed in collaboration with Nexus Studios and agency partners, the piece features handcrafted toy characters positioned within a miniature school hallway setting.
The project leans into tactile materials and ceramics to construct its environment. With clean, directional lighting and animated typography overlays, the production highlights the physical set design and the depth of the miniature figures.
