Cheerios

Jan 2026

Cheerios explores themes of family and sport in the 'Cherish The Good' campaign, a commercial that bridges the energy of competitive hockey with quiet domestic moments. Developed by agency Cossette, the project follows a family navigating their daily routine alongside the professional drive of athletes, connecting retail environments with home-based preparation scenes. Produced by Denim, the film utilizes live-action technique to capture a cinematic aesthetic. The narrative sequences move from the structured speed of an indoor ice rink to the intimate setting of a breakfast table, supported by post-production and VFX work from Arketype and sound design by Vlooper and Lamajeure.

Horizontal, Cinematic, Clean

CPG / Packaged Food

TVC / TV Commercial