Charlotte Tilbury
Charlotte Tilbury's high-gloss beauty, fragrance and skincare campaigns across cosmetics
Featured Charlotte Tilbury projects
This week's top Charlotte Tilbury projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Charlotte Tilbury · CHARLOTTE TILBURY x Sienna Miller PI ...
Charlotte Tilbury Beauty’s latest campaign featuring actress Sienna Miller is a masterclass in atmospheric, romantic visual storytelling. The project leans into a dreamy, ethereal aesthetic, expertly capturing the intersection of luxury cosmetics and soft, natural femininity. Through a series of intimate editorial portraits and elevated product photography, the campaign channels a sense of nostalgic warmth and tactile luxury. Under the creative direction of Bella Broekman Tilbury, the visuals utilize natural light and a carefully curated pastel color palette, incorporating recurring elements of delicate lace, velvet textures, and organic floral motifs. Photographer Betina du Toit frames these scenes with a sophisticated, soft-focus technique that blurs the lines between commercial beauty and high-fashion editorial. The collaboration is further refined by the precise styling of Abby Adler and the nuanced hair and makeup artistry of James Rowe and Sofia Bermudez, ensuring every detail—from the glossy sheen of a lipstick application to the intricate folds of satin fabric—feels intentional. Set designer Andrew Lim Clarkson provides an evocative, garden-inspired backdrop that reinforces the campaign's romantic, dreamlike quality. By weaving together macro shots, cinematic long shots, and instant-film style collages, the project successfully elevates the Charlotte Tilbury brand, transforming standard product marketing into an immersive, sensory-rich experience that emphasizes both polished artistry and candid, feminine connection.
Project Charlotte Tilbury · Charlotte Tilbury Unreal Summer 2025 Creative Stills Campaign
Charlotte Tilbury presents the Unreal Summer 2025 creative stills campaign, a series of high-gloss beauty imagery defined by playful, fruit-inspired motifs and fluid product integration. The work centres on the brand’s lip collection, utilising dynamic compositions that highlight the textures of gloss, syrup, and melting fruit alongside the signature metallic packaging. Photographed by Riccardo Apostolico with creative direction by Maha Haider, the campaign relies on a consistent visual language of saturated palettes and precise studio lighting. Techniques such as lens flare and macro focus are employed to amplify the glossy finish of the cosmetics, creating a bright, high-shine aesthetic across the commercial product series.
Project Charlotte Tilbury · Charlotte Tilbury Covent Garden Spa
This skincare campaign for the Charlotte Tilbury Covent Garden Spa highlights the brand's professional facial treatments and wellness offerings. The imagery centers on clean beauty and professional self-care, utilizing a minimalist aesthetic to focus on skin texture and device application. Creative direction by Charlotte Tilbury defines the project's consistent visual language. Photographer Lulu Mcardle captures the series, utilizing beauty light and natural light to maintain a polished, luminous look. Models Barbara Maldonado and Hella Lund appear in the portraits, which showcase various skincare devices and massage tools within a commercial, clean studio environment.
Project Charlotte Tilbury · Pillow Talk in Bloom
Charlotte Tilbury’s Pillow Talk in Bloom campaign highlights the signature cosmetics collection through a series of commercial beauty portraits. Featuring talent Sienna Miller and Bella Broekman-Tilbury, the imagery uses soft light and pastel palettes to frame the products within a floral, satin-draped environment. The production leans into a warm aesthetic, with the photographer, Charlotte Tilbury, focusing on diffused golden tones and intimate compositions that emphasize the brand’s focus on the beauty category.
Charlotte Tilbury · Charlotte Tilbury Fragrances
Charlotte Tilbury expands its presence in the fragrance sector with this cinematic campaign video. The project leans into a dreamlike aesthetic, utilizing neon lighting and vibrant color palettes to frame the product within an ethereal, fantasy-inspired landscape. Techniques including intricate VFX and animation are employed to create a high-key look, marked by shimmering particles and a luminous quality. The campaign captures the brand's focus on beauty and sensory storytelling, featuring soft-focused portraiture and deliberate floral staging. Analog provided post-production and VFX services for the project.
Charlotte Tilbury · MAGIC ENERGY
Charlotte Tilbury presents the campaign for Magic Energy, a fragrance release within the beauty and scent sector. The promotional video utilizes a vertical orientation designed for mobile-first engagement, leaning into a high-end commercial aesthetic. The visual execution relies on neon lighting and deliberate VFX to establish an atmospheric tone. Rich emerald color palettes and smooth camera motion frame the product, highlighting the ornate design of the fragrance bottle. Post-production and visual effects for the project were managed by POD LDN.
Charlotte Tilbury · LOVE FREQUENCY
Charlotte Tilbury presents 'LOVE FREQUENCY,' a commercial beauty campaign centered on the launch of the brand’s fragrance line. The film leans into a vibrant, romantic aesthetic, defined by its saturated color palette and ethereal lighting. The project utilizes live-action techniques alongside integrated VFX to elevate the sensory appeal of the product. The cinematography features rhythmic close-ups of the fragrance bottles set against falling rose petals, while Italian text overlays emphasize the campaign's emotive framing. Post-production for the spot was handled by POD LDN.
Charlotte Tilbury · COSMIC POWER
Charlotte Tilbury launches its latest fragrance campaign, Cosmic Power, through a high-energy commercial spotlighting the new scent. The production centers on the perfume bottle, utilizing vibrant purple lighting and polished color grading to establish a premium beauty aesthetic. Created for digital advertising, the spot integrates motion graphics and sparkling particle effects to enhance the visual presentation. Bold French promotional typography overlays the footage, highlighting the scent's inspiration alongside consumer confidence statistics. Post-production and VFX were handled by POD LDN.
Charlotte Tilbury · CALM BLISS
Charlotte Tilbury presents the campaign for Calm Bliss, a project within the fragrance and beauty category. The commercial spot centers on the product, featuring a teal glass perfume bottle set against an aquatic blue backdrop. Visual storytelling incorporates dynamic water splashes and floating droplets to emphasize the scent's profile, accented by sprigs of lavender. The execution utilizes live-action technique and integrated VFX / visual effects to create a glossy, commercial aesthetic throughout the sequence.
Charlotte Tilbury · Genshin Impact
Charlotte Tilbury enters the world of digital collaboration in this project for Genshin Impact. The work features a series of animated, tarot-style cards that transition across a starry background to highlight the intersection of beauty products and gaming character art. Developed in partnership with Miai+, the sequence focuses on motion design to bridge the two aesthetics. The execution relies on high-contrast animation and magical effects to present the branded elements, maintaining a distinct visual tone through a series of graphic reveals.
Project Charlotte Tilbury · Charlotte Tilbury Holiday 2024 Ecom
Charlotte Tilbury’s 2024 holiday e-commerce campaign centres on a series of beauty portraits featuring model May Li Wescott. The imagery showcases the brand’s holiday collection, including the Pillow Talk beauty light wand and eyeshadow palettes, through a lens of clean, commercial aesthetics. Photographer Mateusz Sitek utilizes polished beauty light to emphasize luminous makeup applications, glossy lips, and defined eye makeup. The compositions lean into a festive aesthetic, with warm saturated tones and prismatic light flares set against vibrant pink gradients.
Project Charlotte Tilbury · Kings Trust gala 2024 - EileenGu
Charlotte Tilbury presents a series of editorial portraits documenting the King's Trust Gala 2024. The project highlights the presence of brand ambassador Eileen Gu alongside Charlotte Tilbury and Kate Moss, capturing the evening's aesthetic through a series of polished, high-contrast frames. Photographed by Anne Zheng Chen, the work channels a red-carpet editorial style using clean compositions and direct flash lighting. The imagery focuses on the sculptural evening wear and beauty direction, documented within the event's hotel setting and step-and-repeat environment.
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