Charlotte Tilbury
MAGIC ENERGY
Brand
ProjectMAGIC ENERGY
Date
Apr 2025
Description
Charlotte Tilbury presents MAGIC ENERGY, a fragrance campaign captured in a vertical format designed for high-impact social presentation. The visual narrative centres on the product, utilising vibrant green lighting and atmospheric VFX to define the aesthetic language of the launch. Developed with post-production and visual effects from POD LDN, the commercial employs smooth camera movements and neon tones to create an immersive look. The creative highlights ornate bottle details and abstract elements, integrated with scientific-focused text overlays.
Style
Vertical, Commercial, Neon
Techniques
Animation, VFX / visual effects
Industries
Fragrance
Color
Forest Green
Gold
Background
Solid Colour
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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