Charlotte Tilbury

Jul 2025

The Unreal Summer 2025 campaign for Charlotte Tilbury highlights the brand's latest cosmetic collection through a series of high-gloss beauty stills. Executed under the creative direction of Maha Haider and captured by photographer Riccardo Apostolico, the project leans into a playful aesthetic that prioritizes high-shine textures and vibrant color palettes. The imagery utilizes professional beauty light and saturated studio environments to showcase lip glosses and blushes. Techniques including cross-star lens flares and stylized liquid drips emphasize the glossy nature of the products, which are often juxtaposed with graphic fruit motifs and sculpted, fluid typography.

Vertical, Commercial, playful, Glossy

Cosmetics

Advertising Campaign