Charlotte Tilbury Charlotte Tilbury Unreal Summer 2025 Creative Stills Campaign 2025

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Charlotte Tilbury presents the Unreal Summer 2025 creative stills campaign, a series of high-gloss beauty imagery defined by playful, fruit-inspired motifs and fluid product integration. The work centres on the brand’s lip collection, utilising dynamic compositions that highlight the textures of gloss, syrup, and melting fruit alongside the signature metallic packaging. Photographed by Riccardo Apostolico with creative direction by Maha Haider, the campaign relies on a consistent visual language of saturated palettes and precise studio lighting. Techniques such as lens flare and macro focus are employed to amplify the glossy finish of the cosmetics, creating a bright, high-shine aesthetic across the commercial product series.