Charlotte Tilbury
CALM BLISS
Brand
ProjectCALM BLISS
Date
Apr 2025
Description
Charlotte Tilbury presents CALM BLISS, a fragrance campaign spotlighting the new scent through a highly produced commercial video. The visual narrative centers on a teal glass perfume bottle, set against an aquatic blue backdrop that emphasizes the product's aesthetic. Featuring dynamic water splashes, floating droplets, and sprigs of lavender, the film leans into a glossy, high-energy presentation. The execution integrates live-action technique with layered VFX, supporting the fragrance narrative with bold promotional text overlays throughout the sequence. Post-production and visual effects for this beauty campaign were handled by POD LDN.
Style
Horizontal, Commercial, Warm, Glossy
Techniques
VFX / visual effects
Industries
Fragrance
Color
Cobalt
Teal
Background
Ocean
Context
TVC / TV Commercial
Associated creatives
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