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Charlotte Tilbury: CALM BLISS

Date

Apr 2025

Description

Charlotte Tilbury presents the campaign for Calm Bliss, a project within the fragrance and beauty category. The commercial spot centers on the product, featuring a teal glass perfume bottle set against an aquatic blue backdrop. Visual storytelling incorporates dynamic water splashes and floating droplets to emphasize the scent's profile, accented by sprigs of lavender. The execution utilizes live-action technique and integrated VFX / visual effects to create a glossy, commercial aesthetic throughout the sequence.

Style

Horizontal, Commercial, Warm, Glossy

Techniques

VFX / visual effects

Industries
Color
Cobalt
Teal
Background

Ocean

Context

TVC / TV Commercial

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