Charlotte Tilbury
LOVE FREQUENCY
Brand
ProjectLOVE FREQUENCY
Date
Apr 2025
Description
Charlotte Tilbury presents a dynamic advertising campaign for the Love Frequency fragrance collection. The project leans into a high-end beauty aesthetic, utilizing saturated, warm lighting and fluid motion to capture the sensory experience of the product. The visuals center on cinematic close-ups of the fragrance bottles interspersed with blooming rose petals and ethereal model shots. A vertical orientation designed for digital platforms, the campaign incorporates expressive Italian text overlays and intricate post-production effects. POD LDN handled the post-production and VFX to curate the project's signature dreamy atmosphere.
Style
Vertical, Commercial, Saturated, Warm
Techniques
VFX / visual effects
Industries
Fragrance
Color
Magenta
Blush
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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