Carolina Herrera
Carolina Herrera's sophisticated ready-to-wear, fragrance and beauty campaigns
Featured Carolina Herrera projects
This week's top Carolina Herrera projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Carolina Herrera · A DAY WITH MATRYOSHKA POCKET
A Day With Matryoshka Pocket is a fashion editorial campaign for Carolina Herrera that captures the brand’s latest handbag silhouette within a curated urban landscape. Creative director Javier Ordax and photographer David Portela anchor the project in a series of observational, cinematic vignettes featuring model Grace Elizabeth. The imagery utilizes a blend of high-contrast monochrome and warm, natural light to emphasize the textures of luxury knitwear and structured leather. By grounding the accessories in authentic city environments—ranging from sunlit pedestrian crossings to moody dusk storefronts—the work leans into an analogue film aesthetic, prioritizing a tactile, gritty quality over artificial polish.
Project Carolina Herrera · Matryoshka Pocket Campaign
The Matryoshka Pocket campaign for Carolina Herrera is a masterclass in modern luxury fashion, seamlessly blending heritage aesthetics with contemporary menswear styling. Under the creative direction of Javier Ordax, the campaign leans into a timeless urban narrative, utilizing an evocative architectural backdrop that frames the collection through a lens of sophistication. Photographer David Portela captures this essence with precision, employing natural light to accentuate the tactile quality of knitwear, tailored blazers, and utility jackets worn by model Harvey James. The series is defined by its editorial minimalism, oscillating between clean, sharp portraits and moody, cinematic landscapes that highlight the structural integrity of both the garments and the city itself. By utilizing a high-contrast monochrome aesthetic alongside warm, lifestyle-oriented color shots, the campaign achieves a balanced visual rhythm. The styling, elevated by the precise grooming work of hair stylist Egon Crivillers, centers on a polished, contemplative look that feels both aspirational and grounded. Whether focusing on a close-up profile to emphasize facial structure or capturing a full-length look against classic brick facades, the imagery maintains a cohesive, narrative-driven flow. Ultimately, this project serves as a sophisticated testament to Carolina Herrera’s design philosophy, presenting an enduring vision of elegance that feels entirely current within the demanding context of the modern luxury fashion industry.
Project Carolina Herrera · Fall 26
The Carolina Herrera Fall 26 campaign is a masterclass in editorial minimalism, leaning into the house's storied commitment to structured elegance and vibrant, high-fashion silhouettes. Under the sharp creative direction of Wes Gordon, the imagery distills the collection into a series of striking studio portraits that prioritize both garment detail and iconic branding. By utilizing clean, high-key studio strobe lighting against a stark white backdrop, the campaign allows the collection’s complex textures—from ruffled, sheer animal prints to voluminous, architectural floral gowns—to take center stage. The photography, executed by Ellen Fedors, captures a sense of poise that feels both classic and contemporary. This visual language is further elevated by the precision styling of Malina Joseph Gilchrist, whose curation of accessories like monochromatic clutches and pointed-toe slingbacks anchors the more experimental cuts of the collection. The collaboration between hair stylist Jimmy Paul and makeup artist James Kaliardos ensures that every frame remains polished, with beauty looks that complement rather than compete with the bold red Carolina Herrera logo overlaid across each shot. With casting by Rachel Chandler, the project successfully bridges the gap between commercial appeal and editorial prestige, presenting a cohesive, sophisticated vision for the season that feels inherently at home within the luxury fashion house lexicon.
Carolina Herrera · 212 Men Parfum
Carolina Herrera presents this commercial campaign for 212 Men Parfum, a project that frames the fragrance within a series of sophisticated urban environments. The narrative moves through a luxury apartment, a private party, and expansive outdoor grounds, capturing a high-energy lifestyle through a balanced interplay of warm interior lighting and cool nighttime tones. Directed by Harry Reynolds, the project utilizes live-action techniques to build a cinematic sequence centered on fragrance application. The film emphasizes a modern, dynamic atmosphere while maintaining focus on the scent’s presence across various lifestyle settings.
Project Carolina Herrera · Introducing The New 212 Men Parfum
Carolina Herrera leans into an aesthetic of modern intimacy with the launch campaign for the new 212 Men Parfum, a fragrance project that masterfully bridges the gap between commercial appeal and elevated editorial portraiture. Photographer Stuart Winecoff captures a series of striking visuals that define the essence of the scent, utilizing high-key lighting and soft studio strobe techniques to create a luminous, clean, and minimalist landscape. The campaign centers on a narrative of connection, with models Mia Armstrong and Valentin Humbroich serving as the faces of the fragrance. Movement director Stephen Galloway brings a tangible fluidity to the frames, ensuring every pose feels intentional rather than staged, while the fashion-forward styling by Carlos Nazario pairs seamlessly with the polished grooming work of hair stylist Syd Hayes and makeup artist Ana Takahashi. Throughout the series, the imagery oscillates between intimate, cinematic portraits and crisp lifestyle shots, emphasizing the tactile, textured gold of the iconic 212 bottle. By blending the organic warmth of natural light with a sophisticated high-key composition, the campaign maintains a consistent, refined visual language. The final result is a project that feels both timeless and current, stripping away unnecessary noise to focus on skin, texture, and the raw confidence synonymous with the Carolina Herrera identity, ultimately crafting a compelling story for the modern consumer.
Project Carolina Herrera · Her Lens, Chapter Two
In Her Lens, Chapter Two, the storied house of Carolina Herrera reaffirms its commitment to modern elegance through a striking editorial series that masterfully juxtaposes high-fashion silhouettes with the grit of urban life. Captured through the discerning lens of photographer Martina Keenan, the project leans into a sophisticated visual language, utilizing natural light to elevate the interplay between minimalist architectural backdrops and vibrant, saturated ensembles. Model Akiima commands each frame with a poised intensity, grounding the collection in a narrative of contemplative confidence that bridges the gap between heritage tailoring and contemporary streetwear. With precise fashion styling by Marti Arcucci, the series highlights an inventive approach to color-blocking—punctuating sharp, structured black leather and crisp white shirting with unexpected splashes of teal, cobalt, and fiery red. The application of clean editorial minimalism ensures the focus remains entirely on the tactile quality of the garments, from the intricate texture of gold tweed to the sharp precision of rounded sleeves. Through a lens that favors shallow depth of field and soft, even illumination, Keenan transforms rain-slicked city streets and classical stone balustrades into a cinematic stage, delivering a collection of portraits that feel both timeless and urgently relevant. This campaign serves as a testament to the brand’s enduring legacy of refined aesthetic exploration within the luxury fashion sector.
Project Carolina Herrera · ICON Collection
Carolina Herrera’s ICON Collection campaign captures the heritage of the house through a series of editorial portraits. Under the creative vision of designer Wes Gordon, the collection leans into architectural tailoring and sculptural silhouettes, presented against the backdrop of an authentic atelier and minimalist studio settings. Photographer Alexander Saladrigas frames the garments with a focus on clean lines, utilizing natural light to emphasize the deep textures of the fabric and the precision of the cuts. Art direction by Federico Nessi integrates mirror reflections to create a symmetrical visual language throughout the series. Featuring models Naomi Chin Wing and Lexy Hearn, the imagery highlights key details such as ornate pearl accessories and statement floral jewelry. The production includes hair styling by Edward Lampley and makeup by Kuma, with set design by Taja Feistner and casting by Ricky Michiels.
Project Carolina Herrera · Cedar Chic fragrance
Carolina Herrera presents the campaign for Cedar Chic, a fragrance release captured by photographers Santiago & Mauricio Sierra. The project utilizes a mix of studio settings, transitioning between neutral grey backdrops and a high-contrast scarlet red, to highlight the scent’s minimalist and graphic aesthetic. Stylist Veronique Didry curates a wardrobe of fluid silhouettes and relaxed tailoring, balancing the raw, tactile presence of cedar wood elements with clean lines. The imagery employs techniques such as soft directional lighting and long exposure to emphasize movement and texture throughout the series.
Project Carolina Herrera · Carolina Herrera La Bomba Fragrance 2025 Campaign
The 2025 campaign for Carolina Herrera’s La Bomba fragrance centers on a series of clean, commercial portraits and studio shots featuring model Vittoria Ceretti. Captured by photographer and director Charlotte Wales, the work emphasizes sculptural silhouettes and saturated color palettes through the use of dramatic red satin fabrics. Stylist Carlos Nazario, hair stylist Stephane Lancien, and makeup artist Sam Visser developed the aesthetic, which utilizes natural light and beauty lighting to maintain a polished look. Movement direction by Stephen Galloway informs the dynamic posing and motion-captured hair, framed against neutral studio backdrops.
Project Carolina Herrera · New Good Girl Liquid Blush
Carolina Herrera presents the launch of their New Good Girl Liquid Blush, a cosmetics campaign captured by photographer Eva Wang. The project focuses on the precise application of liquid blush, featuring model Vikky Afanasieva in a series of close-up portraits. The imagery employs a clean and polished aesthetic, utilizing consistent studio lighting to highlight product textures and vibrant pigments. Compositional elements, such as gold floral-accented accessories and stiletto-shaped applicators, maintain the brand's visual identity. The shoot prioritizes macro detail and soft beauty light to emphasize the cosmetic product range.
Project Carolina Herrera · Carolina Herrera X Emiliano Hotel Rio de Janeiro
Carolina Herrera partners with the Emiliano Hotel in Rio de Janeiro for a vibrant fashion editorial series. This campaign captures a distinct resort-inspired aesthetic, utilizing natural light to highlight high-fashion tailoring against the backdrop of the hotel’s coastal setting. Photographer Hick Duarte and art director Joao Pessoni lead the creative vision, showcasing a wardrobe defined by bold stripes, floral embroidery, and saturated colors. The imagery incorporates set design elements such as polka-dot lounge chairs and parasols to anchor the luxury fashion narrative within a lush, tropical environment. Production was managed by Marc Edenburg, with makeup artistry by Daniel Hernandez and modeling by Carol Ribeiro, Isabeli Fontana, and Rosario Saidi.
Carolina Herrera · SPRING 25: OPTIMISM AT PLAY
Carolina Herrera presents the Spring 25 collection, 'Optimism at Play,' through a focused fashion film that spotlights the latest designs from creative director Wes Gordon. The project captures the collection’s vibrant aesthetic, utilizing a clean white seamless studio backdrop to draw full attention to the garment silhouettes and textures. Photographed by Martina Keenan, the film leans into a documentary-style approach to capture the models in motion. Styling by Marie Chaix and makeup by Sam Visser complement the collection's energetic tone, with models Irina Shayk, Karolin Wolter, Lulu Tenney, and Rejoice Chuol presenting the apparel in a series of dynamic sequences.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
