Carolina Herrera presents the campaign for Cedar Chic, a fragrance release captured by photographers Santiago & Mauricio Sierra. The project utilizes a mix of studio settings, transitioning between neutral grey backdrops and a high-contrast scarlet red, to highlight the scent’s minimalist and graphic aesthetic.
Stylist Veronique Didry curates a wardrobe of fluid silhouettes and relaxed tailoring, balancing the raw, tactile presence of cedar wood elements with clean lines. The imagery employs techniques such as soft directional lighting and long exposure to emphasize movement and texture throughout the series.
