Carolina Herrera

Jul 2025

The campaign for Carolina Herrera’s Cedar Chic fragrance features a series of minimalist portraits and editorial stills. Photographed by Santiago & Mauricio Sierra, the imagery bridges commercial polish with high-fashion sensibility, utilizing soft light and clean compositions to highlight the scent’s profile alongside the collection’s tactile design elements. Fashion styling by Veronique Didry anchors the visuals, pairing relaxed tailoring and sculptural silhouettes with the rustic textures of wood and high-contrast studio backdrops. The project features models Unai Bartra and Vira Boshkova, with casting led by Emilie Meriot. Through the use of long exposure techniques, the imagery captures fluid motion and vivid color, maintaining a focused, graphic aesthetic across the entire campaign.

Commercial

Soft Light

Fragrance

Grey Seamless

Advertising Campaign