Carolina Herrera: Cedar Chic fragrance
Brand
Date
Jul 2025
Description
Carolina Herrera presents the campaign for Cedar Chic, a fragrance release captured by photographers Santiago & Mauricio Sierra. The project utilizes a mix of studio settings, transitioning between neutral grey backdrops and a high-contrast scarlet red, to highlight the scent’s minimalist and graphic aesthetic. Stylist Veronique Didry curates a wardrobe of fluid silhouettes and relaxed tailoring, balancing the raw, tactile presence of cedar wood elements with clean lines. The imagery employs techniques such as soft directional lighting and long exposure to emphasize movement and texture throughout the series.
Style
Commercial
Techniques
Soft Light
Industries
Background
Grey Seamless
Context
Advertising Campaign
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