Carolina Herrera
212 Men Parfum
Brand
Project212 Men Parfum
Date
May 2026
Description
Carolina Herrera presents this commercial campaign for 212 Men Parfum, a project that frames the fragrance within a series of sophisticated urban environments. The narrative moves through a luxury apartment, a private party, and expansive outdoor grounds, capturing a high-energy lifestyle through a balanced interplay of warm interior lighting and cool nighttime tones. Directed by Harry Reynolds, the project utilizes live-action techniques to build a cinematic sequence centered on fragrance application. The film emphasizes a modern, dynamic atmosphere while maintaining focus on the scent’s presence across various lifestyle settings.
Style
Horizontal, Cinematic, Warm
Industries
Fragrance
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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