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Carolina Herrera: Carolina Herrera S/S 25 Eyewear

Date

Mar 2025

Description

The Carolina Herrera S/S 25 Eyewear campaign presents a series of portraits captured by photographer Martina Keenan. The imagery highlights the collection's oversized and accented frames, positioned against natural outdoor settings. Featuring models including Vikky Afanasieva, the campaign leans into a commercial aesthetic characterized by warm natural light and clean compositions. The portraiture is defined by bold serif typography and high-contrast framing, focusing on the interplay between the eyewear's glossy finishes and the textured garments worn by the subjects.

Style

Commercial, Warm, Clean, Vertical

Techniques

Natural light

Industries
Background

Clear Sky

Context

Advertising Campaign

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