Carolina Herrera

May 2026

Carolina Herrera leans into an aesthetic of modern intimacy with the launch campaign for the new 212 Men Parfum, a fragrance project that masterfully bridges the gap between commercial appeal and elevated editorial portraiture. Photographer Stuart Winecoff captures a series of striking visuals that define the essence of the scent, utilizing high-key lighting and soft studio strobe techniques to create a luminous, clean, and minimalist landscape. The campaign centers on a narrative of connection, with models Mia Armstrong and Valentin Humbroich serving as the faces of the fragrance. Movement director Stephen Galloway brings a tangible fluidity to the frames, ensuring every pose feels intentional rather than staged, while the fashion-forward styling by Carlos Nazario pairs seamlessly with the polished grooming work of hair stylist Syd Hayes and makeup artist Ana Takahashi. Throughout the series, the imagery oscillates between intimate, cinematic portraits and crisp lifestyle shots, emphasizing the tactile, textured gold of the iconic 212 bottle. By blending the organic warmth of natural light with a sophisticated high-key composition, the campaign maintains a consistent, refined visual language. The final result is a project that feels both timeless and current, stripping away unnecessary noise to focus on skin, texture, and the raw confidence synonymous with the Carolina Herrera identity, ultimately crafting a compelling story for the modern consumer.

Lifestyle, Portrait, Commercial

Natural light

Fragrance, Beauty