Canadian Tire
Letting Go
Brand
ProjectLetting Go
Date
Jun 2026
Description
Canadian Tire’s latest retail spot, "Letting Go," captures the lighthearted conflict of store employees struggling to part with the goods they maintain. The commercial employs a live-action technique to depict staff members interacting with a variety of household and automotive inventory. Produced by GREATERGOOD, the piece utilises clean digital capture to focus on the humorous emotional bonds between employees and products like blenders and tires. The narrative unfolds through a series of medium shots and close-ups, maintaining a consistent aesthetic throughout the interior store setting.
Style
Horizontal, Commercial, Clean
Industries
Big Box Retail
Color
Jet Black
Crimson
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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