Canadian Tire: Letting Go Edited by Monica Remba
Brand
Date
Oct 2024
Description
Canadian Tire presents 'Letting Go,' a commercial spot that highlights the inventory cycle within the big box retail environment. The film leans into a humorous narrative, focusing on store employees who display an exaggerated emotional attachment to the products they stock. Featuring a live-action technique, the commercial follows staff as they interact with appliances, tires, and sporting goods. The execution maintains a clean aesthetic, utilizing bright, overhead fluorescent lighting throughout the store aisles to frame the humorous interactions between the workers and the merchandise.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Crimson
Jet Black
Background
Retail Store
Context
TVC / TV Commercial
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