Canadian Tire: Give Like Santa, Save Like Scrooge
Brand
Date
Sep 2024
Description
Canadian Tire presents 'Give Like Santa, Save Like Scrooge,' a holiday commercial that leans into a nostalgic, theatrical aesthetic. The spot features Santa Claus and Ebenezer Scrooge in a snowy urban setting, using a live-action technique to contrast their traditional archetypes while discussing seasonal value. Developed by agency Doner, the campaign centers on a festive storefront, where the characters navigate the intersection of holiday giving and cost-conscious shopping. The visuals utilise warm lighting to evoke a classic television commercial feel, highlighting a 'Scrooge Approved' promotional marker within the retail environment.
Style
Horizontal, Commercial, Nostalgic
Industries
Event
New Year's Eve, Christmas
Color
Crimson
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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