Bershka: City

Apr 2025

Bershka presents City, a fashion campaign that leans into a minimalist aesthetic through a series of stark editorial portraits. Photographed by Selim Soysal, the imagery features model Rosa Eimann against clean, seamless white backgrounds that shift focus toward the texture of the garments and precise styling choices. The project prioritizes a neutral, high-contrast palette, utilising both monochrome grading and warm tones to articulate a contemporary high street fashion look. Fashion editor and stylist Sabitri Diez defines the collection’s silhouette, incorporating pieces ranging from abstract floral patterns and denim dresses to structured knitwear and asymmetric basics. The execution relies on soft, even studio lighting and minimalist composition, highlighting the intentional cut and construction of each piece without distraction.

Editorial, Vertical, Clean, Monochrome

White Seamless