Bershka
Back to reality
Brand
ProjectBack to reality
Date
Sep 2024
Description
The 'Back to Reality' fashion campaign for Bershka leans into modern officecore aesthetics and minimalist styling. Photographed by Selim Soysal, the project utilises clean, bright studio lighting to showcase structured tailoring, pleated silhouettes, and accessory details like pointed-toe kitten heels and faux leather handbags. The visual language incorporates bold, graphic neon typography overlaid across high-contrast portraiture, maintaining a crisp, commercial aesthetic throughout the series. The work highlights youthful, sharp-edged fashion staples against seamless, neutral backdrops, emphasising texture and form in a series of editorial and product-focused compositions.
Style
Vertical, Clean
Industries
High Street Fashion
Background
White Seamless
Associated creatives
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