The City Cotton campaign for Bershka captures the essence of summer streetwear through a monochromatic lens. Photographer Selim Soysal utilizes sharp hard light to accentuate the textures of the apparel, set against minimalist architectural backdrops and stark, natural landscapes.
Fashion direction by Juan Arias and styling by Sabitri Diez define the collection, emphasizing relaxed utility jackets, pleated skirts, and layered cotton separates. Model Enya Davis fronts the series, which leans into editorial framing and clean lines to spotlight the interplay between graphic garment details and the geometry of the surrounding environment.
