Bershka

Aug 2024

The City Cotton campaign for Bershka captures a study of minimalist streetwear and utility-focused fashion through a monochromatic lens. Shot by photographer Selim Soysal, the series lean into high-contrast aesthetics and hard light to emphasize the clean, architectural lines of the collection's garments. Fashion direction by Juan Arias and styling by Sabitri Diez curate a relaxed, modern look centered on pleated skirts, oversized utility jackets, and grounded accessory choices. Featuring model Enya Davis, the campaign frames the apparel against stark whitewashed surfaces and natural, arid landscapes. The imagery balances editorial precision with commercial clarity, utilizing monochrome grading to highlight the texture and geometry of the cotton pieces.

Vertical, Monochrome, Editorial

Hard Light

High Street Fashion

Advertising Campaign