Bershka: City Cotton
Brand
Date
Aug 2024
Description
The City Cotton campaign for Bershka captures the essence of summer streetwear through a monochromatic lens. Photographer Selim Soysal utilizes sharp hard light to accentuate the textures of the apparel, set against minimalist architectural backdrops and stark, natural landscapes. Fashion direction by Juan Arias and styling by Sabitri Diez define the collection, emphasizing relaxed utility jackets, pleated skirts, and layered cotton separates. Model Enya Davis fronts the series, which leans into editorial framing and clean lines to spotlight the interplay between graphic garment details and the geometry of the surrounding environment.
Style
Vertical, Monochrome, Editorial
Techniques
Hard Light
Industries
Color
Jet Black
Off-White
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.