Bershka: DENIM

Oct 2024

Bershka highlights its latest collection with the DENIM project, a fashion campaign showcasing the versatility of contemporary denim silhouettes. The imagery leans into a minimalist editorial aesthetic, utilising clean studio backgrounds to draw focus to the textures of washed fabrics, oversized fits, and intentional styling details like leopard print belts and silver hardware. Photographer Marius Uhlig captures the collection through a mix of high-contrast monochrome and natural light portraiture. With styling by Sabitri Diez, the visual series incorporates 90s-inspired wide-leg cuts and button-down layering, maintaining a cohesive, desaturated tone across both editorial and commercial assets.

Editorial, Vertical, Clean

White Seamless